Overview of Video: David Kelley talks with BusinessWeek about what Design Thinking really is and how they teach it at the d.school.
Thoughts about this video: The best point in the video is that Design Thinking is a method that really isn’t just thinking like a designer. It can be applied to any area (even a dinner party!)
Overview of this post: IDEO’s David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.
Thoughts on this post: This talk is probably more interesting for IDEO fans than for those who are Design Thinking fans.