Oct-9-2009
Awakening Creativity with design thinking
Posted by @dTblog under Design Thinking Teams, Process
Overview of Post: This post from the Innoversity Site looks at the highlights from a talk by George Kembel on the topic of using Design Thinking to innovate.
Thoughts on Post: Good notes from a rather long talk. The notes are worth the read even if you don’t view the video.
A great talk by George Kembel of the Stanford D.School is available to watch online, so here are a few highlights from the talk that we find interesting here at Innoversity:
The d.school is the means of connecting different faculties in Stanford University. Students work in teams on real challenges with engineers, business students, designers and other varied disciplines on campus. They learn the design thinking process which is usually this:
empathy > define > ideate > prototype > test
Teams are not given a defined problem, based on the belief that half of businesses fail not because they didn’t solve the problem, but because they solved the wrong problem. Read the rest of this entry »