Design Thinking Blog

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Nov-7-2009

Design Thinking at the Zoo

Posted by @dTblog under Articles

Fast-Company-Logo_350x92Overview of Article: Chip and Dan Heath offer some very interesting options on solving tough problems through cross-disciplinary approaches.

Thoughts on this Article: I enjoy the Heath’s writing style and ability to find new and creative ways to present information.

Original Post HERE at FastCompay

A Problem-Solver’s Guide to Copycatting

By: Dan Heath & Chip Heath

Antartic Icefish, Scan, x-ray, digestion, made to stickFISH TALE The Antarctic icefish digests oils in extreme cold. That process offers lessons and inspiration for cold-water stain-fighting detergents.
Instead, look for the folks who have already solved them.

Your business has a big problem. You’ve thought about it, but you can’t seem to crack it. So you consult your colleagues — to no avail. Then you turn to the big guns — your industry’s top experts. They’ve got nothing. (Well, to be precise, they’ve got 40 PowerPoint slides worth of nothing, and you’ve got $225,000 less of something.) Now what? Read the rest of this entry »