Creativity - Design Thinking Blog

Innovation

The Science Behind “How Might We” Questions—and Why They Spark Innovation

Discover how “How Might We” questions activate neural pathways and unlock creativity, revealing why this powerful technique sparks innovation and breakthrough ideas.

Max Smart
July 14, 2025

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Innovation

The Science Behind “How Might We” Questions—and Why They Spark Innovation

Discover how “How Might We” questions activate neural pathways and unlock creativity,…

Max Smart
July 14, 2025

Prototyping

From Post‑Its to Profit: Turning Rapid Prototypes Into Real Business Value

Creating value from rapid prototypes requires strategic insights—discover how to…

Max Smart
July 14, 2025

Design Thinking

Double Diamond Decoded: A Beginner’s Guide to the Design Council Model

Gaining clarity on the Double Diamond model can transform your approach to design, but…

Max Smart
July 13, 2025

effective brainstorming facilitation strategies

Facilitation

Why Most Brainstorming Sessions Fail—And the Facilitation Tricks to Fix Them

Just understanding why most brainstorming sessions fail reveals essential facilitation…

Max Smart
July 13, 2025