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Browsing Tag

Customer Insights

8 posts
  • Business Design

Willingness to Pay Experiments: Fast Pricing Insights for Innovators

pricing strategy experimentation
Curious how to quickly determine customer value? Discover how Willingness to Pay experiments can unlock vital pricing insights that drive smarter decisions.
  • Design Thinking Team
  • September 30, 2025
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  • UX Research

Empathy Mapping With Data: Quantifying Qualitative Insights

quantifying qualitative empathy insights
By combining qualitative insights with data-driven analysis, empathy mapping reveals deeper customer emotions—discover how this approach can transform your understanding.
  • Max Smart
  • September 18, 2025
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  • Service Design

Rapid Service Pilots: Testing a Concept With Live Customers in a Week

rapid pilot customer testing
Streamlining your service testing process within a week can unlock valuable customer insights—discover how to design effective rapid pilots now.
  • Max Smart
  • September 9, 2025
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  • Process

Continuous Discovery Habits: Weekly Touchpoints With Users

weekly user engagement strategy
Persistent weekly user touchpoints foster continuous discovery but uncovering deeper insights requires strategies you’ll want to explore.
  • Max Smart
  • August 30, 2025
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  • Service Design

Customer Journey Analytics: Marrying Maps With Metrics

mapping customer experience metrics
Customer Journey Analytics: Marrying Maps With Metrics reveals how combining visual maps and key data points unlocks deeper customer insights that can transform your engagement strategies.
  • Max Smart
  • August 16, 2025
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  • Business Design

Unlocking “Jobs to Be Done” Without Fancy Surveys

simple methods for jtbd
Learning how to uncover customer “Jobs to Be Done” without fancy surveys reveals simple, powerful insights that can transform your approach—if you know where to look.
  • Max Smart
  • August 8, 2025
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  • UX Research

Zero to Insight: Conducting Customer Safari in 48 Hours

rapid customer research method
Master the art of rapid customer insights with “Zero to Insight,” and discover how a quick 48-hour safari can transform your understanding—so, are you ready to dive in?
  • Max Smart
  • July 26, 2025
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  • UX Research

Stop Guessing: How Empathy Interviews Reveal What Users Never Tell You

uncover hidden user insights
Unlock the secrets behind user behavior and discover what they rarely share—continue reading to learn how empathy interviews can reveal what you never knew.
  • Max Smart
  • July 12, 2025
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daily team alignment rituals
  • Process

Design Rituals: Daily Practices to Keep Teams Aligned and Creative

Stay inspired and connected by implementing daily design rituals that foster…
  • Design Thinking Team
  • November 21, 2025
project failure anticipation strategy
  • Process

Pre-Mortems: Identifying Challenges Before They Derail Your Project

Greatly anticipating project pitfalls, pre-mortems reveal hidden risks that can make or…
  • Design Thinking Team
  • November 21, 2025
empathetic user testing
  • Process

Human-Centered QA: Bringing User Empathy Into Testing

Many testing approaches overlook emotional experiences; discover how human-centered QA…
  • Design Thinking Team
  • November 21, 2025
creative focus through constraints
  • Process

Timeboxing Creativity: Using Constraints to Boost Focus, Not Kill Ideas

Greatness in creativity often hinges on boundaries—discover how constraints can unlock…
  • Design Thinking Team
  • November 20, 2025
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