Customer Journey - Design Thinking Blog

Service Design

From Friction to Flow: Service Design Heuristics for Multichannel Journeys

enhancing multichannel customer experience

I invite you to discover how to transform customer friction into seamless flow across multichannel journeys, unlocking exceptional experiences that keep users engaged.

Max Smart
August 7, 2025

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Design Thinking

Designing for Trust: Microcopy That Calms Anxious Users

Master the art of microcopy that soothes anxious users and builds trust to enhance your…

Max Smart
August 12, 2025

Prototyping

Remote Concept Testing: 30‑Minute Protocols That Deliver Rich Insights

For rapid, actionable insights, explore how focused 30-minute remote concept testing…

Max Smart
August 12, 2025

integrating quantitative and qualitative

UX Research

Mixed‑Methods Magic: When Quant and Qual Research Join Forces

Discover how blending quantitative and qualitative research unlocks powerful insights…

Max Smart
August 11, 2025

Service Design

The Power of “Why”: Root Cause Analysis for Service Designers

The Power of “Why”: Root Cause Analysis for Service Designers reveals how asking why…

Max Smart
August 11, 2025