Emotional Design - Design Thinking Blog

Prototyping

Testing the Intangibles: How to Prototype Emotional Value

Testing the intangibles reveals how to evoke authentic emotional value, but uncovering what truly resonates requires deep exploration and ongoing refinement.

Max Smart
July 29, 2025

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Business Design

The ROI of Empathy: Numbers That Make Finance Teams Listen

Lifting financial success through empathy reveals compelling numbers that can transform…

Max Smart
July 30, 2025

research presentation transformation process

Leadership

From Canvas to Slide Deck: Translating Research Into Executive Narratives

Bridging detailed research and compelling executive stories begins with understanding…

Max Smart
July 30, 2025

Prototyping

Testing the Intangibles: How to Prototype Emotional Value

Testing the intangibles reveals how to evoke authentic emotional value, but uncovering…

Max Smart
July 29, 2025

hollywood inspired storytelling techniques

Mindsets

Five Storytelling Frameworks Designers Borrow From Hollywood

Aiming to elevate your design storytelling, discover five Hollywood-inspired frameworks…

Max Smart
July 29, 2025