Journey Mapping - Design Thinking Blog

Service Design

Journey Mapping for B2B: Why Enterprise Users Aren’t “Just Another Persona”

enterprise user journey insights

Sifting through enterprise user complexities reveals why journey mapping must go beyond generic personas to truly understand and engage stakeholders.

Max Smart
July 24, 2025

daily team alignment rituals

Process

Design Rituals: Daily Practices to Keep Teams Aligned and Creative

Stay inspired and connected by implementing daily design rituals that foster…

Design Thinking Team
November 21, 2025

project failure anticipation strategy

Process

Pre-Mortems: Identifying Challenges Before They Derail Your Project

Greatly anticipating project pitfalls, pre-mortems reveal hidden risks that can make or…

Design Thinking Team
November 21, 2025

empathetic user testing

Process

Human-Centered QA: Bringing User Empathy Into Testing

Many testing approaches overlook emotional experiences; discover how human-centered QA…

Design Thinking Team
November 21, 2025

creative focus through constraints

Process

Timeboxing Creativity: Using Constraints to Boost Focus, Not Kill Ideas

Greatness in creativity often hinges on boundaries—discover how constraints can unlock…

Design Thinking Team
November 20, 2025