market strategy - Design Thinking Blog

Business Design

Competitive Empathy: Gaining an Edge by Understanding Competitors’ Customers

understanding competitors customers

Breaking down competitors’ customer minds reveals hidden insights that can transform your strategy and give you a lasting market advantage.

Design Thinking Team
December 26, 2025

ar vr prototyping without development

Prototyping

AR/VR Prototyping: Simulating Immersive Experiences Without Full Dev

Prototyping AR/VR experiences allows rapid testing and refinement before full…

Design Thinking Team
January 10, 2026

affordable physical model making

Prototyping

Physical Prototyping Hacks: Tangible Models on a Shoestring Budget

Create cost-effective physical prototypes using simple materials and techniques to…

Design Thinking Team
January 10, 2026

collaborative user centered design

Prototyping

Co-Creation Prototypes: Building Solutions With Users, Not Just for Them

For fostering innovative solutions, co-creation prototypes involve users…

Design Thinking Team
January 10, 2026

prototype fidelity selection

Prototyping

Low-Fi or Hi-Fi? Choosing the Right Prototype Fidelity Each Time

Prototyping fidelity decisions impact your design process; discover how to choose the…

Design Thinking Team
January 9, 2026