marketing strategy - Design Thinking Blog

Design Thinking

User Journey vs. Customer Lifecycle: A Practical Comparison

The user journey and customer lifecycle offer distinct insights into engagement and loyalty; understanding their differences can transform your marketing strategy.

Max Smart
September 9, 2025

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Prototyping

Low-Fi or Hi-Fi? Choosing the Right Prototype Fidelity Each Time

Prototyping fidelity decisions impact your design process; discover how to choose the…

Design Thinking Team
January 9, 2026

Prototyping

Prototype Testing 101: Getting Feedback That Improves Your Design

Want to master prototype testing and gather feedback that transforms your…

Design Thinking Team
January 9, 2026

Prototyping

Pretotyping: Faking It Before Making It to Validate Ideas

Keen to validate your ideas quickly and cheaply? Discover how pretotyping can help you…

Design Thinking Team
January 9, 2026

Facilitation

Retrospective Facilitation: Guiding Teams to Learn From Projects

Open the door to effective team growth with retrospective facilitation techniques that…

Design Thinking Team
January 8, 2026