Persona Development - Design Thinking Blog

UX Research

Beyond Personas: Crafting Archetypes That Drive Product Decisions

Creating authentic archetypes that influence product decisions requires deeper insight—discover how to go beyond traditional personas and unlock true user understanding.

Max Smart
July 17, 2025

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Innovation

Innovation Metrics 101: Measuring What Matters Without Killing Creativity

Achieving meaningful innovation metrics involves balancing creativity and measurement;…

Max Smart
July 18, 2025

Prototyping

Prototyping in a Day: Cardboard, Clay, and Other Low‑Fidelity Hacks

Harness quick, low-fidelity prototyping hacks with cardboard and clay to rapidly test…

Max Smart
July 18, 2025

Design Thinking

Storyboards vs. Journey Maps: Which One Wins in Stakeholder Pitches?

Understanding whether storyboards or journey maps better engage stakeholders can…

Max Smart
July 17, 2025

UX Research

Beyond Personas: Crafting Archetypes That Drive Product Decisions

Creating authentic archetypes that influence product decisions requires deeper…

Max Smart
July 17, 2025