User Personas - Design Thinking Blog

Service Design

Journey Mapping for B2B: Why Enterprise Users Aren’t “Just Another Persona”

enterprise user journey insights

Sifting through enterprise user complexities reveals why journey mapping must go beyond generic personas to truly understand and engage stakeholders.

Max Smart
July 24, 2025

remote team thinking strategies

Facilitation

Six Thinking Hats Reimagined for Remote Teams

Just as remote teams thrive with new collaboration tools, reimagining the Six Thinking…

Max Smart
July 26, 2025

simple changes enable accessibility

Sustainability

Inclusive Design 101: Simple Tweaks That Open Doors for Millions

By exploring simple tweaks in inclusive design, you can unlock accessible spaces for…

Max Smart
July 25, 2025

brain scans show creativity

Mindsets

The Neuroscience of Creativity: What Brain Scans Reveal About Ideation

Keen insights from brain scans uncover how neural circuits spark creativity, but what…

Max Smart
July 25, 2025

recognize when to pivot

Prototyping

Prototype to Pivot: Recognizing When to Scrap and Start Over

Find out when to scrap your prototype and start fresh—because knowing the signs can…

Max Smart
July 24, 2025