Learning how to uncover customer “Jobs to Be Done” without fancy surveys reveals simple, powerful insights that can transform your approach—if you know where to look.
Unlocking “Jobs to Be Done” Without Fancy Surveys
Browsing Tag
User Research
3 posts
Micro‑Ethnography: Observing User Habits in 15 Minutes or Less
I explore how micro-ethnography reveals user habits in just 15 minutes, unlocking quick insights that can transform your understanding—if you’re ready to see beyond the surface.
Beyond Personas: Crafting Archetypes That Drive Product Decisions
Creating authentic archetypes that influence product decisions requires deeper insight—discover how to go beyond traditional personas and unlock true user understanding.
