UX Research

UX Research

Shadowing Customers Like a Detective: Observation Tactics That Uncover Clues

The key to shadowing customers like a detective lies in mastering subtle observation tactics that reveal surprising insights—discover how to unlock hidden clues.

Max Smart
August 2, 2025

View Post

UX Research

Micro‑Ethnography: Observing User Habits in 15 Minutes or Less

I explore how micro-ethnography reveals user habits in just 15 minutes, unlocking quick insights that can transform your understanding—if you’re ready to see beyond the surface.

Max Smart
August 1, 2025

View Post

UX Research

Zero to Insight: Conducting Customer Safari in 48 Hours

Master the art of rapid customer insights with “Zero to Insight,” and discover how a quick 48-hour safari can transform your understanding—so, are you ready to dive in?

Max Smart
July 26, 2025

View Post

UX Research

The Hidden Costs of Skipping User Testing (And How to Get Buy‑In)

What you overlook by skipping user testing can secretly inflate costs and risks, leaving you wondering if the true price is worth it.

Max Smart
July 22, 2025

View Post

UX Research

Turning Complaints Into Concepts: Mining Support Tickets for Gold

Analyzing support tickets transforms complaints into valuable insights, unlocking hidden opportunities you won’t want to miss.

Max Smart
July 20, 2025

View Post

UX Research

Field Research Safety: Staying Secure While Observing in the Wild

Keeping yourself safe during field research requires careful planning and awareness; discover essential tips to stay secure in the wild.

Max Smart
July 19, 2025

View Post

UX Research

Beyond Personas: Crafting Archetypes That Drive Product Decisions

Creating authentic archetypes that influence product decisions requires deeper insight—discover how to go beyond traditional personas and unlock true user understanding.

Max Smart
July 17, 2025

View Post

UX Research

7 Guerrilla Research Methods for Teams on a Shoestring Budget

Curious about affordable research strategies? Discover 7 guerrilla methods that can transform your team’s insights without breaking the bank.

Max Smart
July 15, 2025

View Post

UX Research

Stop Guessing: How Empathy Interviews Reveal What Users Never Tell You

Unlock the secrets behind user behavior and discover what they rarely share—continue reading to learn how empathy interviews can reveal what you never knew.