The Neocloud Cartel: How the AI Industry Started Renting Compute From Itself

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TL;DR

The AI industry now relies on a closed loop of compute renting among a few firms, led by Nvidia. This creates a powerful but fragile cartel that controls access to AI hardware, with implications for competition and supply chains.

In 2026, the AI industry is increasingly dominated by a small group of firms that rent compute from each other and from chip manufacturers, forming a de facto cartel. This shift is driven by the widespread practice of leasing GPU resources rather than owning them outright, fundamentally changing the power dynamics in AI hardware supply.

The core of this emerging system is Nvidia, which has become the primary supplier and financier for most AI compute needs. Companies like xAI, Anthropic, and OpenAI lease hundreds of millions to billions of dollars worth of GPU capacity from Nvidia and other landlords, often through complex financing arrangements. Notably, xAI leased its supercomputer to Anthropic and Google, highlighting how self-described AI labs are now also acting as landlords.

This circular leasing system means that a handful of firms—dominated by Nvidia—control the flow of compute resources, with contracts that can be repriceable or revoked. Nvidia’s investments extend into equity stakes in key firms and pre-purchases of capacity, giving it significant influence over who gets access to hardware and at what cost. This concentration of control creates a chokepoint in the AI supply chain, where access to compute is effectively gated by a small circle of firms.

At a glance
reportWhen: ongoing, with developments in 2026
The developmentIn 2026, a small group of companies, including Nvidia and xAI, have created a circular leasing system where AI firms rent compute from each other and from chipmakers, forming a cartel that controls AI hardware access.
The Neocloud Cartel — The Control Series, Part 2: Compute
AI Dispatch · The Control Series · Part 2
Chokepoint 02 — Compute

The Neocloud Cartel

Almost no one racing to build AI owns the machine it runs on. They rent — increasingly from each other — and the money loops back to one chip maker that’s also an investor in nearly everyone at the table.

The loop — money, chips & credits circle a dozen firms
invests ~$100B commits ~$1.15T buy GPUs + equity stakes NVIDIA the chokepoint THE LABS OpenAI · Anthropic CLOUDS & CHIPS CoreWeave·Oracle·AMD ↻ each deal lifts the next one’s value
If it seems circular — it is.
Who actually holds the choke
01 · Upstream
Nvidia takes ~$35B of every $50B/GW
Captures most of every buildout dollar, holds equity in the buyers, and controls chip allocation in a shortage.
02 · The landlords
Rent means someone else’s terms
xAI’s lease reportedly lets Musk reclaim compute if Claude “harms humanity.” CoreWeave drew 77% of revenue from 2 customers.
03 · The financing
Suppliers fund their own buyers
Nvidia invests in OpenAI; AMD hands it warrants; Nvidia+MSFT back Anthropic $15B. The money never leaves the circle.
~$3T
datacenter spend ’25–’28 — half on private credit
−$74B
OpenAI projected operating loss, 2028
~3%
of consumers actually pay for AI
−60–75%
H100 rental rates from peak — commoditizing
The take

The cartel isn’t a conspiracy — it’s the endpoint of extreme capital intensity, real scarcity, and one dominant supplier. But the same circularity that makes it powerful makes it a fuse: each cancelled order is someone else’s missing revenue. Don’t be a price-taker at the bottom of a loop you don’t control — own your inference, keep an open-weight fallback, diversify silicon.

Sources: SpaceX filings; TechCrunch; The Register; Bloomberg; CNBC; Reuters; SemiAnalysis; McKinsey; Morgan Stanley; FT (2025–Jun 2026). Figures are reported commitments, often multi-year, not cash on hand.
thorstenmeyerai.com · 02 / 06

Implications of the AI Compute Cartel on Industry Power

This development signifies a fundamental shift in how AI infrastructure is controlled, moving away from open markets toward a tightly knit cartel. Nvidia’s dominant role means it can influence pricing, capacity allocation, and even the strategic direction of AI development. While this concentration offers efficiency and rapid scaling, it also introduces fragility—if the supply chain or financing arrangements falter, the entire AI ecosystem could face disruptions.

Moreover, the circular financing and leasing model raises concerns about transparency and competition. Smaller firms and new entrants may struggle to break into this closed loop, potentially stifling innovation and maintaining high barriers to entry. The reliance on a few key players also increases systemic risk, as a failure or strategic shift by Nvidia could have ripple effects across the industry.

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Origins and Evolution of the AI Compute Cartel

Over the past three years, the AI industry has faced a GPU shortage caused by supply constraints, prompting firms to rent compute rather than own hardware. The emergence of the neocloud—an AI-specific hyperscaler—has accelerated this trend. Major players like CoreWeave, Meta, and OpenAI have heavily invested in renting Nvidia hardware, with contracts exceeding tens of billions of dollars.

The situation intensified in 2026 when xAI, a frontier AI lab, leased its supercomputer to other firms, signaling a shift where labs are also acting as landlords. This move exemplifies how the traditional supply chain is transforming into a circular network of leasing agreements, with Nvidia at the center, financed by investments and pre-purchases that reinforce its market dominance.

“A gigawatt of AI data center capacity costs roughly $50 billion, and most of that flows to Nvidia, making it the gatekeeper of AI infrastructure.”

— Jensen Huang, Nvidia CEO

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Unresolved Risks and Potential Disruptions in the Cartel

It remains unclear how sustainable this circular leasing system is long-term, given its inherent fragility. The dependence on a small number of firms for hardware supply and financing could lead to vulnerabilities if any key player faces financial or strategic shifts. Additionally, regulatory scrutiny or geopolitical tensions could challenge the current structure, but specifics are still emerging.

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Future Developments and Industry Responses to the Compute Cartel

Expect increased scrutiny from regulators and potential efforts by new entrants to break the circular control. Nvidia’s role will be pivotal, and any shift in its strategic stance or supply chain disruptions could reshape the landscape. Industry observers anticipate further consolidation or the emergence of alternative supply chains to reduce dependence on the current cartel.

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Key Questions

How does Nvidia control the AI compute market?

Nvidia dominates by supplying most of the GPU hardware, investing heavily in firms, pre-purchasing capacity, and controlling allocation through contracts, effectively acting as the gatekeeper.

Why is this system considered a cartel?

Because a small group of firms, primarily Nvidia and a few large AI labs, are financing, leasing, and controlling access to compute resources in a circular manner, reducing open competition.

What risks does this concentration pose?

The system’s fragility means disruptions in supply, financing, or strategic shifts by key players could cause widespread instability in AI development and deployment.

Could this lead to anti-competitive practices?

Potentially, as control over hardware access and pricing could stifle new entrants and limit innovation, raising regulatory concerns in the future.

Source: ThorstenMeyerAI.com

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