User Experience

UX Research

Shadowing Customers Like a Detective: Observation Tactics That Uncover Clues

The key to shadowing customers like a detective lies in mastering subtle observation tactics that reveal surprising insights—discover how to unlock hidden clues.

Max Smart
August 2, 2025

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Prototyping

Sketch‑To‑Scale: When to Upgrade From Paper to High‑Fidelity Mockups

Just when paper sketches no longer suffice, knowing how to transition to high-fidelity mockups can elevate your design process—discover the signs and strategies to upgrade effectively.

Max Smart
July 31, 2025

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Prototyping

Testing the Intangibles: How to Prototype Emotional Value

Testing the intangibles reveals how to evoke authentic emotional value, but uncovering what truly resonates requires deep exploration and ongoing refinement.

Max Smart
July 29, 2025

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UX Research

The Hidden Costs of Skipping User Testing (And How to Get Buy‑In)

What you overlook by skipping user testing can secretly inflate costs and risks, leaving you wondering if the true price is worth it.

Max Smart
July 22, 2025

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UX Research

Stop Guessing: How Empathy Interviews Reveal What Users Never Tell You

Unlock the secrets behind user behavior and discover what they rarely share—continue reading to learn how empathy interviews can reveal what you never knew.