Memory foam mattresses are a popular choice for those seeking pressure relief and personalized comfort. The best options balance support, cooling, durability, and affordability, but tradeoffs often exist. The Novilla Bliss Queen Size Gel Memory Foam Mattress stands out as the best overall for its balanced comfort and durability. Meanwhile, the Zinus 12 Inch Queen Green Tea Memory Foam Mattress offers excellent value, and the Sleep Hybrid Mattress provides cooling and support for hot sleepers. Continue reading to see how these and other options compare to help you find the right fit.
Get business pricing on monitors, keyboards and dev gear
- Business-only prices and quantity discounts
- Tax-exempt purchasing
- Multiple users, one account, clear invoices
Complete the kit
Key Takeaways
- Top-tier memory foam mattresses offer a balance of support and cooling, but often come at a higher price point.
- Many mid-range options include cooling gels or green tea infusions to mitigate heat retention common in foam mattresses.
- The best value picks tend to be slightly thinner or use simpler foam layers but still deliver solid comfort.
- Hybrid models offer a middle ground with foam support and pocketed spring systems for added responsiveness.
- Buyer priorities such as cooling, firmness, or budget significantly influence the ideal choice in this category.
| memory foam mattresse | Size | Material | Thickness |
|---|---|---|---|
| Novilla Bliss Queen Size Gel M | Queen (U.S. Standard) | Gel Memory Foam | 12 inches |
| EGOHOME Queen Mattress 12 Inch | Queen (U.S. Standard) | Gel Memory Foam | 12 inches |
| EGOHOME Full Size Memory Foam | Full | Memory Foam | 8 inches |
| Novilla 12 Inch Queen Mattress | Queen | Gel Memory Foam | 12 inches |
| Zinus 8 Inch Twin Cooling Esse | Twin | Memory Foam | 8 inches |
| Zinus 12 Inch Full Green Tea M | Full | Memory Foam | 12 inches |
| GAESTE Full Size 10 Inch Cooli | Full | Memory foam with gel infusion | 10 inches |
| EGOHOME 10 Inch Queen Memory F | Queen (U.S. Standard) | Gel Memory Foam | — |
| Zinus 12 Inch Queen Green Tea | Queen | Memory foam | 12 inches |
| Sleep 12 Inch Queen Size Hybri | Queen | Hybrid (Memory Foam + Pocket Springs) | 12 inches |
| GAESTE Twin 8 Inch Cooling Gel | Twin | Gel Memory Foam | 8 inches |
More Details on Our Top Picks
Novilla Bliss Queen Size Gel Memory Foam Mattress, 12 Inch
This mattress stands out for its balanced combination of pressure relief, spinal support, and cooling technology, making it suitable for a wide range of sleepers. Its gel memory foam layer effectively dissipates heat, helping hot sleepers stay comfortable through the night. Compared with the Zinus 8 Inch Twin, it offers more support and durability at a similar price point, but the hand wash-only cover and longer expansion time are inconveniences. The reinforced edge support and 10-year warranty add to its appeal for those seeking long-term reliability.
Pros:- Provides excellent pressure relief and spinal support
- Cooling gel memory foam helps hot sleepers stay comfortable
- Reduces motion transfer for undisturbed sleep
- Easy to set up with a mattress-in-a-box design
Cons:- Hand wash only for the cover, which may be inconvenient
- May take up to 72 hours to fully expand
Best for: Sleepers who want a versatile, all-around memory foam mattress with cooling features and long-term support
Not ideal for: Individuals seeking a mattress that requires minimal maintenance or quick setup, as it takes up to 72 hours to fully expand and the cover needs hand washing
- Size:Queen (U.S. Standard)
- Thickness:12 inches
- Item Dimensions:80 x 60 x 12 inches
- Weight:61.5 pounds
- Firmness:Medium Firm
- Number of Layers:4
- Maximum Weight Capacity:600 pounds
- Material:Gel Memory Foam
Our verdict“This mattress offers a well-rounded choice for those seeking cooling comfort and support in a memory foam bed with a long warranty.”
EGOHOME Queen Mattress 12 Inch Green Tea Memory Foam Mattress, Medium Firm
This model offers a middle ground support level with infused green tea gel for freshness, making it suitable for sleepers who favor a firm yet comfortable feel. Its breathable, temperature-regulating foam keeps the surface cool, similar to the Novilla Bliss but with a focus on maintaining firmness across different environments. Unlike the Novilla, it does not specify edge support durability, which may be a concern for heavier users. It’s an appealing pick for those who want a stable, supportive memory foam without the extra softness.
Pros:- Provides balanced support and pressure relief
- Infused with green tea gel for cooling and freshness
- Breathable design promotes airflow and temperature regulation
- Stable foam structure maintains firmness across environments
Cons:- Hand wash only may require extra care
- No adjustable firmness options
Best for: People who prefer a balanced, supportive memory foam mattress with cooling properties and don’t need extra plushness
Not ideal for: Sleepers who want a softer or more plush feel, as this mattress leans toward medium firm and lacks adjustable options
- Size:Queen (U.S. Standard)
- Thickness:12 inches
- Dimensions:80 x 60 x 12 inches
- Material:Gel Memory Foam
- Firmness:Medium Firm
- Additional Features:Breathable, Fire Retardant
Our verdict“Ideal for sleepers who want a firm, cooling memory foam with natural infusion for a fresh sleep experience.”
EGOHOME Full Size Memory Foam Mattress 8 Inch, Green Tea, Medium Firm
This 8-inch full mattress provides essential pressure relief and support at a more compact size, making it suitable for smaller rooms or guest spaces. Its green tea gel infusion offers cooling, but the thinner profile means it may not be as durable or supportive for heavier individuals compared to thicker options like the Novilla Bliss. Its stable firmness suits those who prefer a balanced feel, but it may feel too firm for those who want a plush sleep. The potential initial odor and limited durability info are worth considering.
Pros:- Provides good pressure relief and spinal alignment
- Infused with green tea gel for cooling and freshness
- Compact size ideal for smaller rooms or bunk beds
- Supports a balanced, medium-firm feel
Cons:- May be too firm for some sleepers
- Potential initial odor from foam
Best for: Students, teens, or those with limited space seeking an affordable, supportive memory foam mattress
Not ideal for: Heavy sleepers or those needing a softer, more plush experience, as the 8-inch profile may lack sufficient contouring
- Size:Full
- Thickness:8 inches
- Material:Memory Foam
- Infused With:Green Tea Gel
- Support Level:Medium Firm
- Support Weight:250 lbs
Our verdict“This mattress offers a practical, budget-friendly option for space-conscious sleepers who want supportive comfort.”
Novilla 12 Inch Queen Mattress in a Box, Gel Memory Foam for Cooling Night
This mattress emphasizes cooling with NanoGel technology, surpassing the basic gel foams of other picks like the Zinus Twin. Its multi-layer design enhances motion absorption and spinal alignment, making it suitable for hot sleepers and those who value pressure relief. The certification of CertiPUR-US and OEKO-TEX ensures safety, but the 72-hour expansion wait may be inconvenient for immediate sleepers. Its long warranty and high-quality materials make it a strong choice, especially for those prioritizing cooling and safety.
Pros:- Enhanced cooling with NanoGel technology
- Excellent motion isolation and pressure relief
- Made with safe, certified materials
- Easy to set up and fits all queen bed frames
Cons:- Requires 72 hours to fully expand and air out
- Personal firmness preference may vary
Best for: Hot sleepers or anyone seeking a cooling, pressure-relieving memory foam mattress with long-term safety assurances
Not ideal for: Individuals desiring a quick-setup mattress or those who prefer a softer, more plush feel, as it can be slightly too firm or soft depending on personal preference
- Size:Queen
- Thickness:12 inches
- Material:Gel Memory Foam
- Certifications:CertiPUR-US, OEKO-TEX
- Warranty:10 years
Our verdict“A highly supportive, cooling mattress ideal for hot sleepers who want safety-certified materials and long-lasting comfort.”
Zinus 8 Inch Twin Cooling Essential Memory Foam Mattress, Medium Feel
The Zinus Twin offers cooling gel memory foam that contours well and dissipates heat, making it suitable for budget-conscious buyers with limited space. Its 8-inch profile is less plush but still provides pressure relief and support for lighter sleepers or children. Compared with the Novilla Bliss, it’s more affordable and easier to move, but supports only up to 250 pounds, limiting its use for heavier individuals. Its compression packaging allows quick setup, but the foam may retain heat for some users.
Pros:- Cooling gel memory foam for temperature regulation
- Contours to body for pressure relief
- Compatible with various bed frames
- Easy to set up with compression packaging
Cons:- Supports only up to 250 lbs for twin size
- Memory foam may retain heat for some users
Best for: Children, teens, or lightweight adults needing a budget-friendly, space-saving memory foam mattress
Not ideal for: Heavier sleepers or those wanting a softer, more plush feel, since the support is limited and may feel firm for some
- Size:Twin
- Thickness:8 inches
- Feel:Medium
- Material:Memory Foam
- Certifications:CertiPUR-US, OEKO-TEX
- Weight Support:250 lbs
Our verdict“A practical, affordable choice for lightweight sleepers and space-limited environments needing cooling support.”
Zinus 12 Inch Full Green Tea Memory Foam Mattress, Medium Firm Feel
This full-sized mattress stands out for its well-balanced medium firmness combined with green tea and charcoal infusions that neutralize odors and promote freshness, making it an appealing choice for everyday sleepers. Unlike the GAESTE full mattress, which emphasizes cooling, this model offers enhanced pressure relief through zoned support, making it better suited for those experiencing joint discomfort. The tradeoff is a mild off-gassing smell that might take 24-48 hours to dissipate, which could be inconvenient for sensitive sleepers. Its CertiPUR-US and OEKO-TEX certifications ensure safety, but the initial smell is a consideration. Overall, this mattress suits those seeking a safe, odor-neutralizing option that contours well and maintains freshness over time.
Pros:- Contours to the body for personalized comfort
- Infused with green tea and charcoal to neutralize odors
- CertiPUR-US and OEKO-TEX certified for safety
- Pressure relief technology benefits various sleep positions
Cons:- Mild off-gassing smell may occur initially
- May require 24-48 hours to fully dissipate odors
Best for: People who want a balanced, safe sleep surface with odor control and personalized support
Not ideal for: Sleepers sensitive to initial odors or looking for a mattress with a firmer or softer feel
- Size:Full
- Thickness:12 inches
- Material:Memory Foam
- Infused With:Green Tea, Purified Charcoal
- Firmness:Medium Firm
Our verdict“This mattress is ideal for those seeking a safe, odor-neutralizing option with balanced support and comfort.”
GAESTE Full Size 10 Inch Cooling Gel Memory Foam Mattress, Medium Feel
The GAESTE 10-inch mattress excels at providing cooling comfort, thanks to gel-infused memory foam that helps regulate temperature, making it a smart choice for hot sleepers. Compared to the Zinus full mattress, which emphasizes odor control and contouring, the GAESTE prioritizes cooling and stability, but the 72-hour expansion time might be inconvenient for those needing quick setup. Its medium firmness offers broad support, though it may not satisfy those who prefer a softer or firmer feel. Made with CertiPUR-US and OEKO-TEX certified materials, it also ensures safety and durability. If temperature regulation is your priority, this model is a solid fit, but patience is needed for full expansion.
Pros:- Cooling gel-infused memory foam for temperature regulation
- Provides stable support and pressure relief
- Made with safe, certified materials
- Arrives compressed for easy setup
Cons:- Requires 72 hours to fully expand
- Medium firmness may not suit all preferences
Best for: Hot sleepers seeking a supportive, cooling memory foam mattress
Not ideal for: Sleepers who want an immediate setup or prefer a softer feel
- Size:Full
- Thickness:10 inches
- Material:Memory foam with gel infusion
- Certifications:CertiPUR-US, OEKO-TEX
- Dimensions:75″L x 54″W x 10″H
Our verdict“Perfect for those prioritizing cooling and support, accepting a longer setup time.”
EGOHOME 10 Inch Queen Memory Foam Mattress with Cooling Green Tea Gel, Medium Firm Support
This queen-sized mattress combines green tea gel infusion with a breathable bubble hole structure, making it an excellent choice for sleepers who value airflow and temperature regulation. Compared to the Zinus queen mattress, which emphasizes zoned support and odor control, the EGOHOME model offers a more advanced breathable design, though it lacks detailed long-term durability info. Its medium firmness provides balanced support that suits various sleep styles, but the cover’s hand wash requirement could be inconvenient for some. With CertiPUR-US certification and a focus on noise reduction, it’s suitable for those who want a supportive yet cool sleep environment, provided they’re comfortable with maintenance.
Pros:- Provides excellent pressure relief and spinal support
- Infused with natural green tea gel for temperature regulation
- Breathable design promotes airflow and cooling
- CertiPUR-US certified for safety and quality
Cons:- Hand wash only for the cover, which may be inconvenient
- Limited details on long-term durability
Best for: Sleepers needing a breathable, cooling foam mattress with deep support
Not ideal for: Those seeking a low-maintenance mattress or who prefer a firmer or softer feel
- Size:Queen (U.S. Standard)
- Dimensions:80 x 60 x 10 inches
- Weight:48.9 pounds
- Material:Gel Memory Foam
- Firmness:Medium Firm
- Warranty:Manufacturer’s warranty available
Our verdict“Ideal for sleepers prioritizing breathability and deep support, accepting some upkeep for the cooling benefits.”
Zinus 12 Inch Queen Green Tea Memory Foam Mattress, Medium Firm Feel
This 12-inch queen mattress emphasizes zoned pressure relief with a breathable knitted cover and green tea infusion that helps manage odors, making it suitable for sleepers who want both support and freshness. Compared with the 10-inch GAESTE model, which offers superior cooling, this Zinus mattress specializes in contouring and targeted support, but it may have a mild initial off-gassing smell. Its medium firm feel supports various sleep positions, though some might find it too firm or soft. The zoned support and odor-neutralizing features make it a practical choice for those who want a well-rounded, supportive mattress that stays fresh, but the initial smell could be a drawback for sensitive individuals.
Pros:- Contours to the body for personalized comfort
- Infused with green tea for odor control
- Zoned pressure relief for better support
- Breathable knitted cover for airflow
Cons:- May have a mild off-gassing smell initially
- Medium firm feel may not suit all preferences
Best for: People who need targeted support and odor management in a medium-firm mattress
Not ideal for: Sleepers who prioritize immediate setup or prefer a very soft or very firm feel
- Size:Queen
- Thickness:12 inches
- Material:Memory foam
- Infusion:Green tea extract
- Certifications:CertiPUR-US, OEKO-TEX Standard 100
Our verdict“Great for those seeking targeted support and odor control in a balanced, medium-firm mattress.”
Sleep 12 Inch Queen Size Hybrid Mattress in a Box with Cooling Gel Memory Foam and Pocket Springs
This hybrid mattress combines pocket springs with cooling gel memory foam to deliver strong support and minimize motion transfer, making it ideal for couples or restless sleepers. Compared to the all-foam options like the EGOHOME or Zinus models, the hybrid’s pocket springs add durability and support that can better handle heavier weights or longer-term use. However, the 72-hour full expansion time and medium firmness may not appeal to those wanting a quick setup or a softer feel. Its fiberglass-free construction and CertiPUR-US certification emphasize safety, but the hybrid design introduces a slightly higher price point and complexity. This mattress suits those who prioritize support, motion isolation, and cooling in a durable, supportive package.
Pros:- Provides excellent support and pressure relief
- Keeps sleepers cool with cooling gel airflow foam
- Reduces motion transfer for undisturbed sleep
- Easy to set up and expand in a box
Cons:- May take up to 72 hours to fully expand
- Medium firm feel may not suit all preferences
Best for: Couples or sleepers needing excellent support, motion isolation, and cooling in a durable hybrid mattress
Not ideal for: Those looking for a quick, no-fuss setup or preferring a softer, plush feel
- Size:Queen
- Thickness:12 inches
- Material:Hybrid (Memory Foam + Pocket Springs)
- Certifications:CertiPUR-US
- Fiberglass Free:Yes
Our verdict“Ideal for those who value support, cooling, and motion isolation in a long-lasting hybrid design.”
GAESTE Twin 8 Inch Cooling Gel Memory Foam Mattress, Medium Feel
The GAESTE Twin 8-inch mattress stands out for its effective gel-infused memory foam that actively manages heat, making it a solid choice for sleepers who tend to overheat. Compared to the Zinus 8 Inch Cooling Essential Memory Foam Mattress, it offers a similar cooling effect but with a slightly softer, medium feel that contours more closely to the body. Its stability and pressure relief are well-suited for lighter or average-weight sleepers, although heavier individuals might find it less supportive over time. The foam’s CertiPUR-US certification reassures safety and quality, and the compressed shipping makes setup straightforward. However, the 72-hour expansion window can delay immediate use, and its compact twin size limits its versatility for larger beds. Overall, this mattress is ideal for small bedrooms, bunk beds, or guest rooms where cooling and space-saving are priorities, but it may fall short for heavier or plus-sized sleepers seeking more support.
Pros:- Effective gel-infused memory foam for cooling
- Provides stable support and pressure relief
- Made with CertiPUR-US and OEKO-TEX certified materials
- Arrives compressed for easy setup
Cons:- Requires up to 72 hours to fully expand, delaying use
- Limited to twin size, reducing versatility for larger beds
- Potentially less supportive for heavier sleepers
Best for: Sleepers in small bedrooms or dorms needing cooling and easy setup
Not ideal for: Heavier sleepers or those looking for a mattress for a larger bed like full or queen sizes
- Size:Twin
- Thickness:8 inches
- Material:Gel Memory Foam
- Firmness:Medium
- Dimensions:75″L x 39″W x 8″H
- Weight:27 pounds
- Cover Material:Polyester
- Additional Features:Fire Retardant, Pressure Relief, Removable Cover
- Construction Type:Memory Foam
Our verdict“This pick is best suited for those needing a cooling, space-efficient mattress in small beds or guest rooms, but not for heavier or larger sleepers who need more support.”
How We Picked
This lineup was curated based on a combination of performance factors, durability, customer reviews, and value. I prioritized mattresses that clearly balance support and softness, as well as those with cooling features for hot sleepers. Construction quality and certifications like CertiPUR-US also guided the selection, ensuring safety and longevity. Rankings reflect how well each mattress meets these criteria relative to its price, with top picks excelling across multiple categories while considering common tradeoffs such as heat retention or firmness levels.| memory foam mattresse | Size | Material |
|---|---|---|
| Novilla Bliss Queen Size Gel M | Queen (U.S. Standard) | Gel Memory Foam |
| EGOHOME Queen Mattress 12 Inch | Queen (U.S. Standard) | Gel Memory Foam |
| EGOHOME Full Size Memory Foam | Full | Memory Foam |
| Novilla 12 Inch Queen Mattress | Queen | Gel Memory Foam |
| Zinus 8 Inch Twin Cooling Esse | Twin | Memory Foam |
| Zinus 12 Inch Full Green Tea M | Full | Memory Foam |
| GAESTE Full Size 10 Inch Cooli | Full | Memory foam with gel infusion |
| EGOHOME 10 Inch Queen Memory F | Queen (U.S. Standard) | Gel Memory Foam |
| Zinus 12 Inch Queen Green Tea | Queen | Memory foam |
| Sleep 12 Inch Queen Size Hybri | Queen | Hybrid (Memory Foam + Pocket Springs) |
| GAESTE Twin 8 Inch Cooling Gel | Twin | Gel Memory Foam |
Factors to Consider When Choosing Memory Foam Mattresses
Choosing the right memory foam mattress involves more than just price. Buyers should consider firmness levels to match their sleeping position, cooling features to prevent overheating, and durability to ensure longevity. Support for pressure points and motion isolation are also key factors, especially for couples or those with joint pain. Understanding these factors helps avoid common pitfalls like buying overly soft or firm options that don’t meet your needs. A balanced approach considering your sleep style and preferences will lead to a more satisfying investment.Firmness and Sleeping Position
Memory foam mattresses come in a range of firmness levels, which significantly impact how well they support your sleeping posture. Side sleepers often prefer softer beds to cushion shoulders and hips, while back and stomach sleepers may need firmer options to keep the spine aligned. Picking a mattress that aligns with your usual sleep position can prevent discomfort and reduce pressure points. Remember, a mattress that’s too soft or too firm for your body can lead to aches, so testing firmness in-store or choosing a medium option with good responsiveness is often wise.
Cooling Features and Heat Retention
Many memory foam mattresses tend to trap heat, which can disrupt sleep for hot sleepers. Look for models with cooling gels, gel-infused foam, or breathable covers that promote airflow. Some mattresses incorporate open-cell foam or graphite particles to dissipate heat more effectively. Avoid overly dense foam layers if overheating is a concern, and consider hybrid designs if cooling is a priority. These features often come at an extra cost but can dramatically improve sleep quality for warm sleepers.
Durability and Material Quality
The lifespan of a memory foam mattress depends on the quality of the foam and the construction. Cheaper foams may break down faster, leading to sagging or loss of support within a few years. Look for high-density foam layers and certifications like CertiPUR-US, which indicate safer, more durable materials. While a higher price may reflect better longevity, some budget options still provide decent durability if constructed with quality foam. Balancing upfront cost with expected lifespan is key to making a smart investment.
Motion Isolation and Responsiveness
If you share your bed, motion transfer becomes an important consideration. Memory foam’s natural ability to absorb movement makes it a good choice for couples, but some models perform better than others. Thicker or denser foams generally reduce motion transfer, while hybrid models add responsiveness for easier movement. Be cautious of overly soft mattresses that may feel too “sinky,” making it harder to change positions during the night. Prioritize models with proven motion isolation if shared sleep space is a concern.
Price and Value
Memory foam mattresses span a broad price range, from budget-friendly to premium models with extensive features. Cheaper options often compromise on durability and cooling, while higher-priced beds may include advanced foams or hybrid supports. Determine your budget early, but also weigh the long-term benefits of durability and comfort. Sometimes paying slightly more upfront results in better sleep and fewer replacements, but a well-chosen budget option can still meet your needs if you prioritize the right features.
Frequently Asked Questions
How do I know if a memory foam mattress is too soft or too firm for me?
Choosing the right firmness depends on your sleep position and personal preference. Side sleepers generally prefer softer mattresses to cushion shoulders and hips, while back and stomach sleepers often need firmer options for proper spinal alignment. Testing mattresses in-store or selecting models with a flexible return policy can help determine the best fit. Keep in mind that many brands offer medium firmness options, which tend to accommodate a variety of sleepers and provide a good starting point for customization.
Will a memory foam mattress sleep hot, and how can I prevent overheating?
Memory foam’s dense structure can trap heat, making it uncomfortable for hot sleepers. To reduce this, look for models with cooling gel infusions, open-cell foam, or breathable covers. Hybrid designs with innerspring support also promote airflow and heat dissipation. Proper room temperature, using breathable sheets, and avoiding overly thick foam layers can further improve cooling. Investing in a cooling layer or a mattress with enhanced airflow features is often worth the extra cost for hot sleepers.
How long does a typical memory foam mattress last?
The lifespan of a memory foam mattress varies based on quality and usage, but most last between 7 to 10 years. Higher-density foams tend to wear slower and retain their support longer, while cheaper foams may sag sooner. Regularly rotating the mattress and using a supportive foundation can extend its life. Certifications like CertiPUR-US also indicate a focus on durable, safe materials, helping ensure your investment lasts as long as possible.
Are memory foam mattresses good for couples?
Memory foam mattresses excel at reducing motion transfer, making them a good choice for couples. However, softer foams may feel too sinking if one partner moves a lot, so medium to firmer options or hybrids with responsive support can be more suitable. Responsiveness is key: a mattress that responds quickly to movement helps avoid feeling “stuck” in one position. Considering the mattress’s motion isolation and responsiveness can greatly improve shared sleep quality.
Should I buy a thicker or thinner memory foam mattress?
The ideal thickness depends on your comfort preferences and support needs. Thicker mattresses (10-12 inches) often provide more cushioning and pressure relief, suitable for side sleepers or those with joint pain. Thinner models (around 8 inches) tend to be more affordable and lighter, but may lack the plushness or support of thicker options. Consider your weight and sleep position—heavier sleepers usually benefit from thicker, denser foam layers for durability and support.
Conclusion
For most buyers, the Novilla Bliss Queen Size Gel Memory Foam Mattress offers a balanced mix of comfort, durability, and cooling, making it the best overall choice. Those prioritizing value should consider the Zinus 12 Inch Green Tea Mattress, which delivers solid performance at a lower price. If premium features like advanced cooling and high-end materials matter, the Sleep Hybrid Mattress stands out. Beginners or those with specific needs, such as hot sleepers or side sleepers, should focus on firmness and cooling features, while budget buyers should seek models with good customer reviews and certifications. Matching your sleep style and priorities to these options will ensure a restful night, year after year.
Fall Picks
fall essentials
As an affiliate, we earn on qualifying purchases.
