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  • Design Thinking

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Design Thinking

88 posts
  • Design Thinking

Happy Path vs. Edge Case: Designing for 1% Scenarios

designing for rare scenarios
Designing for 1% scenarios involves balancing seamless user experiences with strategies to handle rare edge cases—discover how to master this challenge.
  • Max Smart
  • October 13, 2025
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  • Design Thinking

The Power of Moment Mapping: Designing Peak Experiences

creating memorable experience designs
Unlock the potential of moment mapping to craft unforgettable peak experiences that forge lasting emotional connections—discover how to elevate every touchpoint now.
  • Max Smart
  • September 28, 2025
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  • Design Thinking

The Myth of the Lone Genius: Collaborative Creativity Explained

teamwork fosters innovation
A deeper look into how collaboration, not individual brilliance, fuels innovation and why embracing teamwork can transform your creative potential.
  • Max Smart
  • September 25, 2025
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  • Design Thinking

Designing Friction: When Making Things Hard Improves User Outcomes

intentional user challenge creation
I believe that intentionally designing friction can enhance user success by encouraging reflection and mastery—discover how to make difficulty work for you.
  • Max Smart
  • September 13, 2025
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  • Design Thinking

User Journey vs. Customer Lifecycle: A Practical Comparison

comparing engagement and loyalty
The user journey and customer lifecycle offer distinct insights into engagement and loyalty; understanding their differences can transform your marketing strategy.
  • Max Smart
  • September 9, 2025
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  • Design Thinking

Storytelling Boards: Visual Narratives That Influence Stakeholders

visual storytelling influences stakeholders
Navigating the power of storytelling boards reveals how visual narratives can deeply influence stakeholders, but understanding their full potential requires exploring further.
  • Max Smart
  • September 3, 2025
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  • Design Thinking

Neuroscience of First Impressions: Designing the First Five Seconds

neural basis of initial judgments
Keen to master the neuroscience behind first impressions and unlock powerful strategies to influence trust in just five seconds?
  • Max Smart
  • August 26, 2025
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  • Design Thinking

Gamification vs. Gameful Design: Stop Using These Terms Interchangeably

distinctive terms for engagement
Harness the true differences between gamification and gameful design to unlock authentic engagement—discover why confusing these terms could hinder your project’s success.
  • Max Smart
  • August 23, 2025
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  • Design Thinking

Designing for Trust: Microcopy That Calms Anxious Users

trust building calming microcopy
Master the art of microcopy that soothes anxious users and builds trust to enhance your digital experiences—discover how to create calm and confidence.
  • Max Smart
  • August 12, 2025
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  • Design Thinking

Problem Framing 101: Ask Better Questions, Solve Bigger Challenges

ask better questions
Harnessing the art of problem framing reveals how asking better questions can unlock solutions to even the biggest challenges—keep reading to learn more.
  • Max Smart
  • August 5, 2025
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innovative workplace culture strategies
  • Case Studies

Design Thinking for Employee Experience: Innovating the Workplace Culture

Keen to transform your workplace culture through innovative design thinking strategies…
  • Design Thinking Team
  • November 2, 2025
innovative car ownership solutions
  • Case Studies

Design Thinking in Automotive: Shaping the Future of Car Ownership

Design thinking is transforming automotive design by focusing on your needs and…
  • Design Thinking Team
  • November 2, 2025
innovative climate action strategies
  • Case Studies

Design Thinking in Climate Action: Driving Grassroots Innovation for the Planet

A powerful approach, design thinking in climate action unlocks grassroots innovation…
  • Design Thinking Team
  • November 2, 2025
empowering consumers through design
  • Case Studies

Design Thinking in Energy & Utilities: Empowering Consumers in Power Use

Great innovations in energy and utilities begin with understanding your needs—discover…
  • Design Thinking Team
  • November 1, 2025
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