Service Design - Design Thinking Blog

Service Design

Journey Map Heat‑Mapping: Prioritize Pain Points With Data, Not Gut Feeling

Meta Description: Master journey map heat‑mapping to prioritize pain points with data-driven insights—discover how to identify real issues beyond gut feeling.

Max Smart
August 3, 2025

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Service Design

Journey Mapping for B2B: Why Enterprise Users Aren’t “Just Another Persona”

Sifting through enterprise user complexities reveals why journey mapping must go beyond generic personas to truly understand and engage stakeholders.

Max Smart
July 24, 2025

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Service Design

Mapping the Invisible: Service Blueprints That Expose Hidden Pain Points

Ineffective service processes often hide unnoticed frustrations—discover how mapping blueprints can reveal hidden pain points and transform your customer experience.