Curious about how specific triggers influence user actions? Discover how trigger mapping can reveal key insights to enhance engagement.
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Service Design
14 posts
Customer Journey Co‑Mapping: Bringing Clients Into the War Room
For effective customer journey co-mapping, bringing clients into the war room fosters collaboration and reveals insights that can transform your strategy—discover how.
Customer Journey Archaeology: Digging Through Legacy Systems
Navigating your legacy systems reveals hidden customer insights; discover how archaeological strategies can transform your engagement approach and unlock future success.
Rapid Service Pilots: Testing a Concept With Live Customers in a Week
Streamlining your service testing process within a week can unlock valuable customer insights—discover how to design effective rapid pilots now.
The Service Recovery Paradox: Why Fixing Fails Can Build Loyalty
How fixing service failures can unexpectedly boost loyalty and turn setbacks into stronger customer relationships—discover the surprising power of the Service Recovery Paradox.
Emotion Curve Mapping: Charting Feelings Across a Service Journey
Discover how emotion curve mapping reveals customer feelings throughout their journey, unlocking insights that can transform your service experience—continue reading to learn more.
Ecosystem Maps: Seeing the Forest (And the Trees) of Your Product Space
Growing your understanding of your product ecosystem reveals hidden connections and opportunities that can transform your strategy—discover how with this insightful guide.
Service Design in Healthcare: Mapping the Patient’s Emotional Journey
Understanding a patient’s emotional journey reveals key insights that can transform healthcare experiences and ensure compassionate, personalized care.
Customer Journey Analytics: Marrying Maps With Metrics
Customer Journey Analytics: Marrying Maps With Metrics reveals how combining visual maps and key data points unlocks deeper customer insights that can transform your engagement strategies.
The Power of “Why”: Root Cause Analysis for Service Designers
The Power of “Why”: Root Cause Analysis for Service Designers reveals how asking why unlocks hidden issues, but the real impact lies in what you discover next.